This September, JPG will launch his new fragrance for men, Kokorico That features notes of fig leaves, raw cacao bean and wood. Jon Kortajarena is the face of the ad campaign photographed by Jean-Baptiste Mondino.
When the designer explained his vision to the creators of the perfume,Olivier Cresp and Annick Menardo, he said it should smell like the "Cry" of a "Cock", the war-cry of a warrior, a cry of pleasure from a satisfied man.
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