It's a fire, mister. And all fires are bad.

We don't have much in the dumpy, little town I live in. It's not tumbleweeds and hitchin' posts, but it's no burgeoning metropolis, either. In fact, the tallest building around is probably the old hotel in the city, which, built in 1925, tops out at a whopping eleven stories tall. But what we do have? Well, among other oddities, we have a sign. And it's not just any sign (a billboard, really)